Welcome to Corporate America! Where everything is branded and brand loyalty is bred into your every fiber. Don’t like it? Then why don’t you sit down and have a soda (Coke or Pepsi?) as you check out this latest bit of branding bull.
The Ford Motor Company, apparently not content with appealing to older men and making me drool over their various models, has decided to appeal to a younger, more XX-chromosome-inclined demographic: namely little girls — in particular, those between the ages of eight and 16.
You’re probably having a serious case of “WTF” right now, but I assure you that Ford — or rather The Beanstalk Group, their licensing agency — has a plan. The plan involves luring little girls into loving Ford and all its products through the use of accessories, jewelry, cosmetics, and back-to-school trinkets emblazoned with pink and the silhouette of a galloping horse. The new product line shall be dubbed “Pony Girl” and Barbie shall weep.
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